DEE JOBANPUTRA - ધ્રષ્ટિ




08.    Off the Rack


The fashion industry is facing expanding global scrutiny due to its adoption of quicker garment life cycles and consumerism, and the negative impacts they deliver. Plagued by these impacts, the fashion industry is now the fourth largest polluting industry in the world.

Digital fashion can be a tool that reduces garment production whilst also playing into the technology-based future that society is heading towards. It allows people to purchase virtual clothing they can wear in digital photographs or online gaming skins, without the obstacle of going into a physical store.



Publication Design, 2022


Off the Rack is a publication created in response to my dissertation question and explores the role of science and technology in sustaining fashion’s future. The publication takes focus on digital fashion playing a significant role to the progression of the industry as well as spreading its awareness to the new gen.

Read a full copy of my dissertation here



Dee Jobanputra, 2022